In the past decade, the technology and communications industries have experienced unprecedented growth followed by a dramatic downturn. The period saw the internet bubble and its onslaught of new competitors, many of whom disappeared when it became evident that they did not have a compelling value proposition.

Today, successful technology companies need robust market understanding to allow them to differentiate themselves and seize competitive advantage. Companies must understand market dynamics, customer requirements by segment, and the competitive landscape. With this information, technology and communications companies can determine which new markets to enter, which new products or technologies to pursue, how to leverage their partnerships, and most importantly, how to increase shareholder value.

Our Capabilities

Our technology and communications practice serves clients in the IT, electronics, and telecommunications industries. We work with both established and emerging companies in the following areas:

• Emerging market assessments
• Industry dynamics
• Customer segmentation
• Competitive analysis
• Differentiation
• Go to market strategy
• Positioning
• Channel sales mix
• Beachhead strategy
• Launching new ventures
• Creating new companies
• Creating corporate spin-offs

Case Studies

• A manufacturer of high-performance radio frequency integrated circuits repositions itself for success as it transitions a founder-leader to a professional management team
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• A consumer software vender executes a successful turnaround in its core business using a fact-based analysis of changing customer needs
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